Commercials and video content all begin with a script. Our team at In Motion work with you to come up with an interesting way to explain what your company would like to say to consumers.
Once you’ve approved the script, we create a little example of each scene in the commercial known as a storyboard. This gets passed on to the director as a guide for filming.
Production & Filming
Lights, camera and action. We head out on location and shoot each scene in the commercial with a director, producer and a bunch of other crew to bring the script to life.
Audio & Voiceover
We head into the studio and record the audio for your commercial using hand picked voice talent and add a soundtrack that helps amplify the emotions you’re trying to get across.
All the footage from the shoot gets cut down and edited it together. At this stage, we can also add any special FX, grading and titles to get everything looking just right.
In order for the tv stations to play your commercial it has to be in a certain format, so this is where we convert the final product so that’s it’s ready to be played on the networks.