TVC & Video Production

2D & 3D Animation

Websites & Email

Design & Marketing

Content Lab

Are you new to TVC?

Let us walk you though the process

If you’ve never made a TV commercial before, it’s a lot simpler than you might think. With In Motion on your job, we have a talented team of experts that will walk you through the process step by step and bring your brand to life. Check out the steps below to see how it’s done.

Scripting

01

Commercials and video content all begin with a script. Our team at In Motion work with you to come up with an interesting way to explain what your company would like to say to consumers.

Storyboarding

02

Once you’ve approved the script, we create a little example of each scene in the commercial known as a storyboard. This gets passed on to the director as a guide for filming.

Production & Filming

03

Lights, camera and action. We head out on location and shoot each scene in the commercial with a director, producer and a bunch of other crew to bring the script to life.

Audio & Voiceover

04

We head into the studio and record the audio for your commercial using hand picked voice talent and add a soundtrack that helps amplify the emotions you’re trying to get across.

Post Production

05

All the footage from the shoot gets cut down and edited it together. At this stage, we can also add any special FX, grading and titles to get everything looking just right.

Delivery

06

In order for the tv stations to play your commercial it has to be in a certain format, so this is where we convert the final product so that’s it’s ready to be played on the networks.